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Mindroot is a youth-led, mission-driven organisation dedicated to confronting the realities of dementia with clarity, innovation, and collective purpose. In a world where neurodegenerative illnesses are too often misunderstood, underfunded, or hidden behind closed doors, we exist to bring dementia into public conversation — not with fear, but with facts, urgency, and hope. Founded by young people and powered by community, we challenge the misconception that memory loss is simply a natural part of ageing. Instead, we promote the truth: that dementia is a complex medical condition, deeply preventable in many cases, and profoundly shaped by public awareness, early intervention, and social understanding.
At Mindroot, our efforts are concentrated across two core pillars: awareness and prevention, and community engagement through events. These are supported by two dedicated funds to ensure clarity, integrity, and maximum impact. The Fundraising Fund directly supports our awareness campaigns and dementia prevention work — from distributing educational materials and conducting outreach, to funding emerging scientific research on memory preservation and early intervention. The Events Fund, on the other hand, brings our mission to life through public events, intergenerational activities, charity drives, and creative campaigns that foster connection and understanding. Every donation is allocated with purpose, ensuring that our vision for a more memory-conscious world is both transparent and transformative.
